Paris 2024 reveals its official Games colors

During the summer of 2024, the Paris Games' visual identity will be seen by millions of visitors and up to three billion television viewers around the world. This identity will adorn competition venues and festivity and celebration sites around the city for several weeks.

Every four years, the Olympic and Paralympic Summer Games are given a new look, reflecting the culture of the host country and the spirit that it wishes to convey. Paris 2024 has innovated with a bold, colorful and symbolically rich identity!

The Hôtel de Ville's esplanade is set to become the beating heart and nervous center of free sporting and cultural events organized by the City during the summer 2024 competition. It was the first site to adopt the "Games look" on November 28th, 2023!

Paris 2024 Olympic and Paralympic Games' visual identity was designed with four objectives in mind: to celebrate, to sublime, to streamline and to personalize.

With Paris 2024, the festive spirit of the world's greatest sporting event is at the heart of the project. That's why the visual identity of the Paris 2024 Olympic and Paralympic Games is colorful and joyful.

The Paris 2024 look combines style and elegance in the image of the city of Paris, the capital of fashion and city of light. The design was inspired by the spirit of French creativity and the Art Deco movement in vogue in 1924, the year Paris last hosted the Games. As for the competition venues, the focus is on sport of course! Their identity will be more sober, putting the spotlight on athletes and their performances.

Paris 2024 is committed to making its Games conscientious and sensible. The Olympic and Paralympic Games therefore share a common look, with minimal changes. The emblem remains the same, with only the rings being replaced by the Paralympic Agitos and certain sports will use different pictograms to their Olympic counterparts. This choice is in line with the event's conscientious philosophy of sensibleness, diminuished cost and reduced environmental impact.

Paris 2024 is an event for all of France's regions, both metropolitan and overseas. For the first time, the event's identity matches the colors and image of host communities and partners who will be able to customize their look.

Cobblestones are among the highlighted symbols used in the visual identity. Paving stones are an integral part of the urban landscape and history of French cities. Used since Antiquity, cobblestones were widely used in Paris from the Middle Ages onwards, becoming more widespread in the 19th century with the arrival of street traffic.

Placed side by side, these square blocks are used as Games' design grid's unit of measurement. They can be assembled and modulated endlessly to represent France's tangible and intangible heritage, and are adorned with three different types of symbols featuring sports, emblematic places and the celebration of the French way of life. Blue, red, green and purple, these pastel cobblestones come to life with color, elegance and joy, symbolizing the richness and diversity of France.

The Paris 2024 emblem is part of this unprecedented approach. It combines three symbolic elements (the medal, the flame and a Marianne, symbolizing the Republic) that make up the face of the Paris 2024 Games. This is the face of openness, in particular towards women, since Paris 2024 will be the first Olympic Games in history to host an equal number of women and male athletes. This choice is also a nod to the women who, in 1900, were able to take part in the Olympic Games for the first time, in Paris.

Games mascots (Olympic and Paralympic) often represent an animal characteristic of the host country. The Paris 2024 mascots have broken away from this tradition: they personify an ideal, a powerful symbol of freedom and a historical reference, the Revolution, familiar to all French people. The Phryges wear two small Phrygian hats and lead a sporting revolution.

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